SearchMax is WebHealer’s proprietary solution for ensuring our clients achieve top placement on the world’s most important search engines, with Google being of course the most important.
Launching a website is like opening a shop at the end of the world’s longest high street. You hope for lots of passing trade, but nobody knows you are there. How on earth do you move your premises up to where all the customers are window shopping?
Search Engine Optimisation (SEO) is the answer. Large companies dedicate entire departments to it and spend thousands of pounds every month, viewing SEO on a similar level to marketing and advertising. We have a solution, we call SearchMax, which is scaled and tuned to the needs of therapists and comes standard with our service. SearchMax can’t get you to the top of Google for a search like “cheap flight to new york” (which is outside our focus, and also extremely competitive) but it can for searches like “counselling hammersmith” or “reflexology sheffield”. In fact a recent analysis we carried out showed just how valuable SearchMax is to our clients.
SEO is not a one-off exercise, but a constant process which can be likened to brand building in the traditional business world. Reputation is key and reputation must be constantly enhanced or it will erode, which is why we are continuously working on improvements to SearchMax, such as the major Google Panda Update. We have been developing and improving SearchMax for 10 years.
It has four modules: Submission & Monitoring, On Page Optimisation, Off Page Optimisation and Research & Development. These are explained below.
What you really want to know of course is “does it work?” and our ongoing monitoring can answer that exactly. Our latest analysis (February 2019) shows that 85% of WebHealer customers who follow a few basic tips have a valuable page one placement on Google.
The basic tips are simple things like ensuring you write at least a few sentences on your home page rather than pictures alone. Google is very concerned about promoting quality content these days. You’ll find we avoid techno babble and talk instead about how “Google Friendly” your content is.We even provide a control panel to help you keep your content Google Friendly. All the rest of SearchMax is behind the scenes work that we do for you as we find that most of our customers are not interested in “meta tags” and similar under-the-bonnet stuff. By keeping things simple we are able to help customers who might otherwise be overwhelmed by the technical aspects of search engine placement and this is how we achieve great results for so many of our clients. See our Blog page for analysis we carried out that shows how we compare to our competitors.
“WebHealer undoubtedly has ‘clout’ with the search machines and I would (and have) recommend(ed) WebHealer to colleagues setting up their website from scratch or are unhappy with their current website visibility.”Lynda Norton