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Using the Web to Attract More Clients

Our purpose is to help therapists to grow their practice. We've been at it for over 15 years and we've put lots of our experience in this eBook. Its written in plain English and you can download it here now.

Our eBook has been written for you: a counsellor or professional therapist, not a computer guru. It is written in plain English and assumes only basic knowledge of the internet. Our new version completely rewritten in 2015 runs to over 200 pages and explains how to use the AIDAN™ approach to get the most out of your therapy website.
  • How to attract clients to your website
  • How to connect with clients and encourage them to contact you
  • How to use language, colour and design to best effect
  • If your website is not delivering results, how to work out why

We also update the guide around twice a year to keep it relevant, and you can choose to receive updates as well if you wish.

Our eBook has just been updated

Free Guide. ebook softcover

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I really enjoyed reading this guide. The chapters all deliver something practically useful whilst demystifying things in a non-patronising way. I feel that I am getting ‘insider’ knowledge clearly aimed at me as a therapist.
Jim Holloway,
BACP Accredited Counsellor


June 2019 UpdateIs your website simply an advert for your therapy practice or is it a website of "Authority"?Times are changing, and more than ever Google now gives priority to websites of Authority. If your website is little more than an advert then you will be at a disadvantage compared to competitors who have taken their website to the next level.Supplement #5 to our popular eBook explains how you can start to make the transition from a site like all the others that is merely an advert to a website of Authority which merits a top place on Google - even when the competition is strong

The Digital Therapist

December 2018 UpdateIs your website up to date, secure and legal?We have just added a substantial new section to our guide titled "The Digital Therapist" which takes the page count of our longstanding eBook to over 200. In this new section we look back over the key developments of the internet in recent years highlighting the important development affecting professional therapists. It provides a wealth of tips to help you check your website is up to date, safe and making the most of the web. We also look forward to what is coming over the horizon. What is going to be the next big thing?

GDPR for Therapy Websites

June 2018 UpdateWe have released a supplement to help the many therapists who are struggling with the website aspects of their GDPR Privacy Policy. There is a temptation to include everything you might read about - to “throw the whole kitchen sink in” for fear of missing something and then still be anxious that you have overlooked an important area. We also hope to reassure those of you who are conscientious and are trying their best that you aren't about to be hit with a big fine for overlooking some item of detail.

The Value of Design

November 2017 UpdateWhen it comes to design, cost is easy to measure, but how about value? The bottom line, of course, is the impact on client enquiries. At WebHealer we like to carry our research to validate our best practice recommendations to customers and some new analysis, recently carried out, sought to investigate the likely payback from investing in better design for a website. In this supplement we explain the approach we took and the conclusion in terms of bottom line financial benefit, with the aim of helping a therapist with making an investment decision about their website design.

Remember the Basics

January 2017 UpdateWe see a lot of therapy websites in our line of work, not only the ones we create but those of clients who are transferring to us, often created by a friend, relative or inexperienced designer. For this supplement we felt that many therapists would benefit more from basic advice on their website content than from introducing yet more advanced techniques that can be a distraction from the fundamentals.First and foremost a therapist's website needs to communicate well, so in this update we show you how to:

  1. Consider your reader's emotional response in the preparation of website pages
  2. Create an effective hierarchy of communication to aid readability and better visitor response
  3. Step back from the words you write and look at them afresh as if a visitor

Brand new eBook based on AIDAN™

August 2015 Second Edition ReleasedOur original guide was written in 2004 and despite the numerous updates and supplements since then, we felt that a completely fresh approach was needed. This new second edition is much more substantial, drawing upon the 11 years of experience accumulated by the WebHealer team since we wrote the first edition. This experience is built into our AIDAN™ approach, so it seemed natural to structure our eBook (at over 140 pages the term 'guide' now seems slightly inadequate) around AIDAN™.

Understanding your online exposure

November 2014 UpdateAlmost daily we read headlines along the lines of "Russian hackers amass over a billion internet passwords" as reported in the New York Times in August 2014. As a therapist running a small website for your practice, the risk of your website being hacked is not high, however there are certain precautions that should be taken and risks to be aware of.This supplement covers a range of issues such as privacy, copyright and advertising standards as well as spam and the potential for malicious internet attacks.

It's 2014 : Is your website ready?

April 2014 Update2014 is the year that influential analyst Mary Meeker forecast that mobile internet access would overtake fixed line internet access. If you're wondering what that means for a therapy website and what you need to do about it, then the previous supplement to our guide is for you.This supplement covers 3 major changes to the landscape of the word wide web over recent times, and discusses how a website in 2014 needs to adapt to avoid being left behind.

  1. Growth of mobile internet
  2. Rise of social media
  3. Changes to Google ranking system

"Pandas & Penguins" or "Keyword Stuffing & Toxic Links"

2013 UpdateGoogle constantly updates the rules it uses to rank websites in its search listings. This was once an esoteric area of expertise, but with an increasing number of people running their own websites and trying to get high up in Google, some of the recent changes have caught more public awareness. In fact Google's latest update came as quite a shock to thousands of website owners, and unfortunately it tended to hurt smaller businesses rather than larger ones. Although its no joking matter, Google has dubbed these changes with some rather interesting and amusing names. The most recent which was applied in April of this year was named "Penguin" and an equally important one introduced last year was called "Panda"

Six little known techniques to help you succeed online

With the web, just like traditional advertising, some therapists do very well and others are disappointed by results. Why is this? Read Using the Web to Attract More Clients to learn about six of the most powerful techniques available to help ensure that your website is a success. And some of the pitfalls. For example, did you know the importance of links in getting to the top of Google?

Who can benefit from this guide?

This guide has been written mainly for those with only basic internet experience, defined broadly as anyone with an email address. It also contains some sections that will offer tips and advice for those who may already have a “presence” online. Depending on where you are in your learning curve, here are some of the benefits you can expect.

  • If you are completely new to the internet, you can learn how a website attracts clients, and how many clients you might expect to gain
  • If you are listed online (for example with the BACP) you can learn how to make more of your online listing
  • If you already have a basic website, you can learn how to increase visitors to your website

About the Author

The author of this guide, Phil Hulme, is a Fellow of the Institute of Direct Marketing, with over ten years experience as a business and marketing consultant in the corporate world. He has been quoted in The Economist and The Financial Times, and has spoken at numerous conferences about marketing and the internet. In 2002 he launched WebHealer, a small business which helps professional therapists get online with their own website at low cost. Included in the service is free advice and coaching on achieving success online.Since its launch, WebHealer has created websites for over 5,000 therapists, and frequently assists clients in matters such as search engines, online payment and marketing techniques. Using the Web to Attract More Clients draws upon the accumulated learning gained through working with WebHealer and corporate clients.

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