April 16th, 2019A website is now an essential part of any therapy practice yet many therapists describe themselves as ‘technophobic’ which can lead to their website becoming outdated, unsecured and potentially at odds with current legislation. Could this apply to you? We created the above infographic to help illustrate some of the changes in web standards that have evolved over the past few years, linking the events and changes, such as the rise of smartphones, to the consequences for web standards and expected norms, such as online booking. As the graphic shows, some events result in fairly quick changes while others have a longer lead time. In fact online booking is something that we at WebHealer are noticing reaching a turning point just this year in terms of take up by therapists. The infographic also looks forward a few years and anticipates some of the changes to come as the result of legislation like GDPR as well as related privacy best practices. See the full Digital Therapist PDF.If you feel that you might be behind in some of these areas or would like more explanation about them the full Digital Therapist report is included as an appendix to our guide Using the Web to Attract More clients.
March 11th, 2019We've just added a new tutorial video to our WebhealerNet YouTube channel. Our Let's make it Personal video explains how to make use of several powerful WebHealer personalisation features to transform a generic looking website design into something personal and much more professional. This short video shows how to make the most of :
January 3rd, 201916 January 2019 Our initial analysis of websites providers excluded WordPress as it is primarily used by experienced web developers and so didn't qualify for affordability. We have now decided to include websites built with the WordPress.Com simplified website builder and the top 10 list below has been updated accordingly. The new entry in fact became number two in our list and slightly reduced the gap between WebHealer and our nearest competitor as previously advertised.During December 2018 WebHealer carried out extensive research into which website providers were most successful at obtaining page one Google placement for private practice therapist websites. Of course we suspected that the results would be favourable for WebHealer, but we didn’t realise quite how much more effective we are than everyone else. The data showed that clients of WebHealer occupied five times as many Google page 1 places than even our best performing competitor.
|No.||Website Provider||Page 1 Occurences|
|#7||1 & 1||12|
|#8||Therapy Web Genie||11|
February 1st, 2018Further to our blog article from last October there has been a lot of progress with SSL. We are currently upgrading batches of clients daily onto secure connections and we now have hundreds of WebHealer clients using it. If you have been upgraded to SSL you will have received an email from us explaining the change and anything you need to be aware of. We are making no charge for this so if you have yet to be upgraded and want to jump the queue and get your website upgraded today, just drop us an email. The conversion happens overnight and you will have an email from us in the morning confirming your upgrade.
October 26th, 2017Secure Sockets Layer or SSL is a hot topic right now. It is the technology which allows a website visitor to connect to your website via an address that begins https:// instead of the usual http:// and in the past you'd really only notice it on banking or retail websites which involve submitting credit card details or other financially sensitive information. Until now it hasn't really been of relevance to therapists who are primarily providing information to clients. Even if the website shows a PayPal button, the security side of that is handled outside your website.
September 19th, 2017How much would an extra website enquiry per month be worth to you? It depends on a lot of things of course, such as whether it's a serious enquiry or a casual one and how many treatments they may see you for. You'll probably know on average how many enquiries become clients - perhaps 50%? As for treatments an osteopath may see someone 3 or 4 times typically whereas counselling clients may require more sessions. Let's say 5 sessions for the sake of our hypothetical question. Now, how much do you charge? This can vary widely of course between the rate a Harley Street psychotherapist can charge compared to a body therapist in a small town but £35 might not seem unreasonable for our calculations. That brings us to the following value for one extra enquiry, and if that happened every month then in a year that figure would be multiplied by twelve.
May 4th, 2017We've just released the first of a new series of videos to our WebhealerNet YouTube channel. The first one focusses on using SubMenus (or "pull down" menus) to help organise websites with lots of pages. The plan is to release a number of new videos in 2017, focussing on helping our clients make better use of features they may not be that familiar or comfortable with. Over the last 18 months we've added a lot of interesting features to our service, so we feel the challenge now is to communicate these better and help clients to make use of them. With that in mind we've been investing in tools and procedures to make it much easier to produce videos for our YouTube channel.Here's a direct link to our new video A Tutorial on using SubMenus.
March 23rd, 2017We've just relaunched our PHD Forms service with a whole raft of improvements to make it much more useful for clients as well as easier to administer. PHD Forms is an add on you can use to build forms on your WebHealer website for a range of purposes:
January 20th, 2017The WebHealer Silver Design service has proven by far the most popular option for clients looking to upgrade their Bronze design to something more personal and unique. With a price point well below our bespoke Gold design service, it still provides our customers with a personalised design created by a trained designer. See our silver design options presentation for more information about how we achieve this. Our aim is to build on this success and keep raising the quality level of our Silver Designs by "trickling down" the exciting innovations and developments emerging from the work of our Gold designers. The first beneficiary of our trickle down work is a new design format we call 'Super Hero', an example of which is shown above. We're very pleased with this new design which incorporates enhanced responsiveness for mobile devices and a cleaner more modern and stylish look in general.To celebrate, the new Super Hero design is currently available with a 20% discount until February 28th 2017. If you would like to learn more and order this new design at the discounted rate just visit our Silver Design Service presentation, then click the Super Hero option where you'll find an order button.
October 31st, 2016With Christmas around the corner many of our clients offering mind-body therapies such as reflexology or aromatherapy receive enquiries from people looking to give a treatment as a gift to friends and loved ones. If you'd like to sell some treatment gift vouchers, don't leave people wondering whether its an option or not. Make it absolutely clear, in fact why not make a feature of it for the next 6 weeks.To help present your gift voucher offering you may find our collection of therapist graphics handy. They are automatically available for clients to display on their website pages and they come in a range of seasonal colours and with subtle animation. Just edit any of your pages and go to the image selection drop-down where you'll find our therapist graphics collection below your personal images. The full range of graphics includes:
July 21st, 2016We're delighted to announce that we have just made our 5,000th WebHealer client live. As well as saying "thank you" to client number 5,000, Chris Mounsher of newaspectcounselling.com, we'd also like to say an even bigger "thank you" to all WebHealer clients who have used our service over the years - most of whom are still with us to this day!As this is such a major event for WebHealer we wanted to celebrate by giving away some free custom design work to our clients. All you need to do for a chance to win a free Silver Design is visit our WebHealer Twitter page @webhealer_net where you can retweet our 5,000 customer announcement and follow us if you don't already. As a few people are on holiday at the moment, we'll wait until the end of the month then pick 3 clients from those who Retweet/Follow and email the lucky three with details of how to get your free Silver Design. In the meantime why not visit our Silver Design Overview to see what you fancy!
March 7th, 2016The screenshot above is from our SearchMax control panel which comes with all WebHealer websites. One item of advice we're always encouraging clients to follow is to make regular updates to their website to keep the content "fresh" - something Google values. It makes sense of course. There are billions of pages of old and invalid content throughout the web, so recently updated pages are more likely to contain useful information. We help by tracking when updates are made so clients know if an update is overdue. The other thing we do is recommend how often to make updates. Is a daily update worth it for example? We think not. How about bi-monthly? It makes a big difference to how much effort you'd spend on your website.
|Client Group||Update Pattern||Google Position|
|A||No updates in 3 months||This is the reference group|
|B||Updated 1 month out of 3||2 places higher than group A|
|C||Updated 2 months out of 3||4 places higher than group A|
|D||Updated every month||5 places higher than Group A|
December 2nd, 2015Is it important that your website reads well and engages the attention of your clients? You're probably thinking "of course, don't be ridiculous", but do you realise just how important? Recent research by WebHealer set out to quantify just how much difference it does make and demonstrated how the importance of good content can even outweigh the value of top search engine placement. We analysed 2,000 therapy websites and ranked them in terms of how well they were performing. There was a wide variation as you can imagine, so we grouped them into fifths or groups of 20%. The top 20%, the next 20% and so on, down to the bottom 20%. We then compared how many visits the top 20% received compared to the bottom 20% and found they received 4 times as many, which is an indication of how much more attention these websites were receiving, either through Google search, social media or advertising. The bottom line of course is whether a website bring clients and fortunately we also had anonymous data on how many enquiries had been submitted to the websites and were able to rank and similarly analyse this data. This time the difference between the top 20% and bottom 20% was much higher, over ten times, 10.1 in fact. This shows the power of good content, as we've shown that search engine visibility (and other web exposure) only managed to produce a difference of 4 times, so the extra success was down to how well visitors responded to the content of the website. Content itself then breaks down into factors such as first impressions and invitations to take action, all of which are explained in more detail in our eBook available here.
October 12th, 2015We're always working on new ways to offer the highest quality design for the lowest cost and our Silver Design Service is a prime example of this. Launched just a few months ago the silver design service offers a half way house between our bronze design service which allows DIY customisation with support from our customer service team and our gold design service in which a highly experienced designer will discuss your requirements and create a bespoke tailored design. The cost is actually very much less than half way, typically just £25, though the quality of the finished design can come very close to a bespoke design depending on how particular your requirements are. This explains why the service is so popular and why after just a few short months we now have 100 clients live with a silver design. See our Design Page for more details.
May 15th, 2015Attracting visitors to our customer's websites is a valuable part of the WebHealer service, but just how valuable is it? We thought we'd carry out some analysis to find out. Visitors come from many sources of course including search engines, directories and friend's recommendations, so we decided to focus just on the visitors that come from our search engine work promoting clients on Google. This allows us to put a value on our work by calculating what Google would have charged if the visits came from their paid advertising.The first step was to see how many visits our customers get from Google in a month. We excluded brand new websites as well as websites where the customer had not followed at least some of our advice about Google friendly content. We then measured the visits received by each client over a calendar month and came up with a wide range but with an overall average of 52 visits each. Then we used Google's AdWords system to see what it would have cost us to purchase 52 visits from Google over that period. We used the going rate charged by Google this month. The pricing does vary, as Google uses a bidding system which results in more competitive search phrases costing more than others, but in all cases it was significantly more than the entire monthly WebHealer service charge - by quite a margin.
|Searching for therapy||In Area||Cost per visit from|
for 52 visits
October 21st, 2014As we anticipated, the Social colourMAX design launched earlier in the year has proven to be a powerful platform for new features and functionality. Today we released an upgrade to our Administration tools allowing clients to make dynamic (i.e. pop-up) submenus with incredible ease.The submenus work great on the standard layout of Social colourMAX and look even better on a customised design, such www.theplanetree.co.uk. In fact we've also been working to make it easier and cheaper to upgrade to a customised design as explained in our tour of silver design options.
March 19th, 2014Our new Social colourMAX design is a huge step forward for WebHealer clients. Visually it is fresh and modern and technically it packs plenty of advanced functionality, such as:
October 1st, 2013We're delighted to announce our new Mobile Optimised series of designs, the first of which, Mobile colourMAX, is now available. Using the latest web technologies, it no longer matters whether a website visitor is using a wide screen desktop or a small screen smartphone - the website is easy to view and navigate (without zooming) and font styling remains consistent.
June 11th, 2013Running websites for thousands of therapists, WebHealer have unique insight into what factors make a difference on Google with therapy websites, and after an extensive period of research we've started rolling out a major upgrade to SearchMax, our proprietary solution for search engine promotion. WebHealer clients who visit their SearchMax page in the Administration Area will see big changes. These changes are all about making sure your website is as Google friendly as possible, and though we're busy behind the scenes too, there are 3 key areas that clients need to pay attention to when updating their websites.