The WebHealer Blog
Announcements, new features and analysis. We also tweet tips, comments and announcements @webhealer_net
Six Reasons Why You Need a Website for your Therapist Practice
April 7th, 2020In these digital times we find ourselves in, it has never been more important to have an online presence. This all starts with a website for your therapy practice. As specialists in websites for therapists, we’ve pulled together six reasons why a professional website can help grow your practice.
- Brand image First and foremost, it’s important for your brand image and professional reputation to have a website. No matter how basic, it will convey an air of integrity, and show that you’re a professional outfit. It will also provide a destination to direct customers to, especially outside of normal working hours.
- Information Look at any good examples of therapist websites and they’ll all have one thing in common – plenty of information. As your online hub, your website should display information about opening hours, your address and out of hours contacts, if required. This makes it easy for customers to find what they need – an important part of your ongoing marketing efforts.
- Services Your website is also your calling card, showing off all the services you offer. Use this to your advantage and entice customers to make an appointment.
- Bookings Which bring us to the next point – bookings. Saving you and your customers time, the option to make bookings online is a prerequisite for websites for therapists – don’t get left behind and ensure your website has a booking facility.
- Show off your feedback Customer feedback plays an important role in attracting new customers. A good therapy website will include lots of authentic reviews from customers.
- Building goodwill Your website should be an extension of your therapy practice. It therefore offers an opportunity to connect with customers, be it through a chatbot, offering promotions, or having a blog with the latest company news.
Research shows thatnearly two thirds of small business rely on their website to connect with customers. So there you have it, six good reasons why you need a website for your therapy business today
Silver Gallery Design Option
September 12th, 2019We've added a great new design option to complement our Gold, Silver and Bronze range and we call it the Silver Gallery. It is an optional upgrade but not only is it the lowest priced designer upgrade we have ever offered it is also one of the best quality. The reason for this is that all the Silver Gallery designs are made by our most experienced designer James. Unlike the normal approach to design James has created a range of beautiful high quality designs in advance. Every one is unique and there are loads to choose from to suit a wide range of therapy types, styles of therapy and personal taste. The price is just £24+vat and they are available to existing customers as well as new customers. If you are thinking about trying out our service just ask the support team to let you view the Silver Gallery at the same time to see if there's something that you like.
Discounted setup fees for the summer
July 4th, 2019Here's a cool discount for the summer. We've reduced our standard setup charge by 10% from £50+VAT to £45+VAT until August 31st 2019. That means you can now get our most popular package for just £99 inc VAT. It includes everything you need to get online, on Google and in front of potential clients.
- A great design with a basic website
- Your own domain name (website address)
- A personal Google consultation and optimisation
- All support and hosting you need for the first 3 months
- VAT included, so no hidden extras
Take a look at the Bronze designs on our Design Page
to see how your website might look.
There is no need to quote any discount code, just have a chat with one of our team today
to request a free trial then if we're right for you simply sign up before August 31st 2019 and you will automatically be eligible for this offer.
33 Days Left To Secure Your .UK Domain
May 23rd, 2019Did you know that the deadline for reserved .uk website addresses is next month? June 25th to be exact. Up until now the preferred ending for UK websites has been .co.uk e.g. www.mywebsite.co.uk. This is the option people generally choose first and if it isn't available they may choose www.mywebsite.org.uk or occasionally some rarer ones like www.mywebsite.ltd.co.uk. Other countries made things a bit simpler with addresses like www.mywebsite.com or www.mywebsite.fr (France). Now the UK has made it simple too and you can choose www.mywebsite.ukImportant information for owners of .co.uk addresses
Most attractive website addresses have already been registered with a .co.uk ending. Until June 25th the owners of these addresses have the reserved right to register the accompanying .uk ending but after June 25th it is a free for all. In fact many savvy people are waiting expectantly for June 25th to grab the interesting .uk website addresses that .co.uk owners forget to register.
many savvy people are waiting expectantly for June 25th to grab the interesting .uk website addresses that .co.uk owners forget to registerWhat will happen to .co.uk?
We can't predict the future but our expectation is that the simpler .uk ending will become the recognised popular option though probably not for a few years. Switching your website over to .uk from .co.uk has search engine implications and can cost you significant lost placement on Google, so it is not recommended.So, should I bother getting the .UK address?
Not everyone owner of a .co.uk website need bother getting the .uk address to go with it, but here are our top 3 reasons why you might want to:
Still not sure?
- If your website address is distinctive like www.happyfeet.co.uk and you have invested in branding to go with it you are likely to want to avoid the potential loss of business from people trying www.happyfeet.uk and going elsewhere.
- As .uk becomes more popular people will start to try visiting .uk addresses first and fail to find your website
- At some point in the future you may wish to switch to .uk, so you may wish to secure it as an insurance policy against someone taking that option away from you
Consider instead that if your website address is www.nigelrobsonhomeopathy.co.uk then there won't be too many other Nigel Robsons with homeopathy practices and you may feel it really isn't really worth it. On the other hand addresses like www.guildfordcounselling.co.uk or www.reflexologylondon.co.uk are highly valued and you may wish to protect your investment in such an address by grabbing www.guildfordcounselling.uk or www.reflexologylondon.uk.
April 16th, 2019A website is now an essential part of any therapy practice yet many therapists describe themselves as ‘technophobic’ which can lead to their website becoming outdated, unsecured and potentially at odds with current legislation. Could this apply to you? We created the above infographic to help illustrate some of the changes in web standards that have evolved over the past few years, linking the events and changes, such as the rise of smartphones, to the consequences for web standards and expected norms, such as online booking. As the graphic shows, some events result in fairly quick changes while others have a longer lead time. In fact online booking is something that we at WebHealer are noticing reaching a turning point just this year in terms of take up by therapists. The infographic also looks forward a few years and anticipates some of the changes to come as the result of legislation like GDPR as well as related privacy best practices. See the full Digital Therapist PDF.If you feel that you might be behind in some of these areas or would like more explanation about them the full Digital Therapist report is included as an appendix to our guide Using the Web to Attract More clients.
EZTV New Tutorial: Let's Make it Personal
March 11th, 2019We've just added a new tutorial video to our WebhealerNet YouTube channel. Our Let's make it Personal video explains how to make use of several powerful WebHealer personalisation features to transform a generic looking website design into something personal and much more professional. This short video shows how to make the most of :
- The Colour Scheme Editor (advanced use via the 'more' button)
- The Design Customiser (recently added)
- Uploading images using the new 'social max' option
Here's a direct link to our new video Let's make it Personal
Top 10 Website Providers for Therapists
January 3rd, 201916 January 2019 Our initial analysis of websites providers excluded WordPress as it is primarily used by experienced web developers and so didn't qualify for affordability. We have now decided to include websites built with the WordPress.Com simplified website builder and the top 10 list below has been updated accordingly. The new entry in fact became number two in our list and slightly reduced the gap between WebHealer and our nearest competitor as previously advertised.During December 2018 WebHealer carried out extensive research into which website providers were most successful at obtaining page one Google placement for private practice therapist websites. Of course we suspected that the results would be favourable for WebHealer, but we didn’t realise quite how much more effective we are than everyone else. The data showed that clients of WebHealer occupied five times as many Google page 1 places than even our best performing competitor.
In fact WebHealer clients occupied more places on page 1 of Google than all of our competitors put together!
For those who are curious about our approach, our methodology was to choose over 350 different search phrases that would be typical and relevant for private practice therapists. We were careful to disable search history and other factors that might not give a genuine and independent search result. In fact we collaborated with Private Practice Hub who examined our raw data and our approach and gave us this declaration.
I have reviewed the data sent to me regarding your research. It is great news for therapists using your service as this is the key to having a website. I am more than happy for you to use [the words] “Data independently verified by Private Practice Hub"
Geoff SimonsPrivate Practice Hub
The phrases were chosen at random and covered a range of search terms both highly competitive (such as “counsellor north London”) as well as more local (such as “hypnotherapist Solihull”). Here are some more examples from the total list of 356 phrases. Counselling Euston
Reiki BanburyThe next step was to carry out all 356 Google searches and find out which websites were on page 1 for each search. The hardest part was then to visit every one of those websites and see which website service was behind it. There were a number of directories and major associations of course as well as independent website developers, however our focus was on larger scale website providers offering affordable websites suitable for sole practitioners. Here is the top 10 and as you can see our nearest competitor is WordPress.com. We were surprised that some familiar names did not make the top 10 such as Google Sites, Vistaprint, Mr Site and the 123 Reg website builder. Our analysis did not look beyond page one so this may indicate the weakness of the search engine optimisation facilities provided by these services. The margin between WebHealer and the rest is very clear with WebHealer clients performing over 5 times better – 5.8 to be precise!
|No.||Website Provider||Page 1 Occurences|
|#7||1 & 1||12|
|#8||Therapy Web Genie||11|
* Many independent designers use server based WordPress websites for their clients. The entries in this list are for cloud hosted websites which are often used by private individuals for their websites and therefore were considered to be eligible for this list of affordable website services.If you have a therapy website that isn’t performing on Google, why not have a chat with one of our team today?
Countdown to GDPR
May 11th, 2018
All WebHealer clients can now enable their Privacy Notice. A new section within Special Features in your Administration Area has been created. You can either display a message alerting visitors to your Privacy Notice or include a mandatory tickbox stating that the visitor has seen the Privacy Notice.
May 8th, 2018
Users of our Mobile ColourMax design can now activate their GDPR Privacy Notices. See GDPR EZ Guide
for more details. Older designs will support the new Privacy Notice system by the end of the week.
May 1st, 2018
If you are using our latest Social ColourMax design platform you can now activate your Privacy Notice, adding links to your website footer and Email Contact Form. See GDPR EZ Guide
for more details.
April 24th, 2018
We have just added an extra page to all WebHealer websites that customers can use to hold their Privacy Notice as required by GDPR. More information about this is available on our GDPR EZ Guide
which we will be updating on a weekly basis now in the run up to GDPR taking effect on May 25th 2018. In the next few days we will give customers a mechanism to make their Privacy Notice live with a link from their website footer as well as notices and active confirmation boxes to accompany their Email Contact Form.
February 1st, 2018Further to our blog article from last October there has been a lot of progress with SSL. We are currently upgrading batches of clients daily onto secure connections and we now have hundreds of WebHealer clients using it. If you have been upgraded to SSL you will have received an email from us explaining the change and anything you need to be aware of. We are making no charge for this so if you have yet to be upgraded and want to jump the queue and get your website upgraded today, just drop us an email. The conversion happens overnight and you will have an email from us in the morning confirming your upgrade.
October 26th, 2017Secure Sockets Layer or SSL is a hot topic right now. It is the technology which allows a website visitor to connect to your website via an address that begins https:// instead of the usual http:// and in the past you'd really only notice it on banking or retail websites which involve submitting credit card details or other financially sensitive information. Until now it hasn't really been of relevance to therapists who are primarily providing information to clients. Even if the website shows a PayPal button, the security side of that is handled outside your website.
Google is pushing for SSL
The change is all down to Google, who have decided they would like all websites to use SSL as they feel it is a good idea and generally safer. They can't force people though, so they have dropped hints for a while about giving SSL sites better ranking. In practice this isn't a big problem. You can demonstrate this to yourself by doing a Google search for something like "counselling london". Right now only 2 websites on the whole first page are SSL and nowhere near the top.
Google Chrome browsers affected
The reason it has become important now is due to an update to the Google Chrome browser due to apply in the next week or so. Anyone who receives this update, we are told, will find that any web page (not website) that has an enquiry form on it will cause the text Not Secure
to appear in the address bar. This could be offputting to some visitors.
Impact for WebHealer clients
WebHealer have been monitoring the situation and planning for this change for several months. It is not something that happens automatically or can just be switched on. Until recently the only way to get SSL was to purchase an SSL certificate costing typically £100p.a. which WebHealer felt was prohibitive for most therapists. The good news is that we do now have a solution which is being tested by a handful of clients and we intend to apply it to all client websites in the next few weeks. There will be no extra charge and you do not need to ask for it, although if you don't have it yet you can request to be included earlier. In the meantime please be reassured that you won't be dropped from Google, blocked in any way or unable to receive enquiries. It's just a gentle bit of pressure by Google, but one that we need to respond to.
The Value of Gold
September 19th, 2017How much would an extra website enquiry per month be worth to you? It depends on a lot of things of course, such as whether it's a serious enquiry or a casual one and how many treatments they may see you for. You'll probably know on average how many enquiries become clients - perhaps 50%? As for treatments an osteopath may see someone 3 or 4 times typically whereas counselling clients may require more sessions. Let's say 5 sessions for the sake of our hypothetical question. Now, how much do you charge? This can vary widely of course between the rate a Harley Street psychotherapist can charge compared to a body therapist in a small town but £35 might not seem unreasonable for our calculations. That brings us to the following value for one extra enquiry, and if that happened every month then in a year that figure would be multiplied by twelve.
50% enquiries x 5 sessions each = 2½ sessions per enquiry2½ sessions x £35 = £87.50 per enquiry£87.50/enquiry x 12 months = An extra £1,050 p.a. incomeOver £1,000 for just one more enquiry per month
. Perhaps this is more than you were expecting? You'll no doubt have a different view of what figures should be used, but hopefully the totals are of the same order and you can now consider this important question. How much is it worth investing in my website to gain an extra enquiry? Would £1,000 be worth it? Well with these numbers you'd barely break even in the first year especially taking into account any therapy room expenses we omited from our calculation. In the longer term it would be worthwhile but it is a lot of money to risk for an individual therapist.
We recently carried out some analysis into the business impact of improving a website’s design. Our customers are making different types of design change all the time, so it’s a little difficult to compare "apples with apples". In the end we decided to look at customers who paid for a Gold Design
by one of our design partners Blue Squash, since our quality assurance process ensures we know when changes are made and what type they are. How to measure the increase in enquiries? We don't know about those who phone or directly email our customers, but from the logs we can count the number of contact form enquiries, and as we estimate that 2/3 of new enquiries come through the form, we can calculate total additional enquiries. To get a good average we compared a few months prior to and after the redesign. Eventually we got an answer: 21 additional enquiries per year.
21 additional enquiries/year x £87.50/enquiry = An extra £1,837.50 per year
Now a Gold Design (click for details)
at £350+ may not be right for you, but if you are used to thinking about the time or money spent on your website as purely a cost we'd encourage you to think instead about investment. Here are 3 areas which, in our experience, will improve the enquiries you get from your website.
- Replacing amateur photos of the therapist with professional photos
- Using a copywriter to reword your content
- Paying for a Gold or Silver Design from a WebHealer business partner
If non of these ideas appeal, then perhaps at least take the time to tidy up your website. Look it over for spelling mistakes and ask friends how it comes across. Does it create the right tone? You say you don't have the time? Well, perhaps pay someone to do it for you - it could be worth £1,000+ per year.
EZTV New videos for 2017
May 4th, 2017We've just released the first of a new series of videos to our WebhealerNet YouTube channel. The first one focusses on using SubMenus (or "pull down" menus) to help organise websites with lots of pages. The plan is to release a number of new videos in 2017, focussing on helping our clients make better use of features they may not be that familiar or comfortable with. Over the last 18 months we've added a lot of interesting features to our service, so we feel the challenge now is to communicate these better and help clients to make use of them. With that in mind we've been investing in tools and procedures to make it much easier to produce videos for our YouTube channel.Here's a direct link to our new video A Tutorial on using SubMenus.
PHD Forms relaunched
March 23rd, 2017We've just relaunched our PHD Forms service with a whole raft of improvements to make it much more useful for clients as well as easier to administer. PHD Forms is an add on you can use to build forms on your WebHealer website for a range of purposes:
- Patient or client information forms
- Membership application forms
- Booking forms - for event attendance
- Online questionnaires
- Signing up for a course
The relaunch comes with improved spam filtering and security as well as flexibility in managing auto-responder messages or "out of office" notices. For a full list of the improvements see our PHD Forms EZ Guide
New Silver Design - 'Super Hero' with 20% Discount
January 20th, 2017The WebHealer Silver Design service has proven by far the most popular option for clients looking to upgrade their Bronze design to something more personal and unique. With a price point well below our bespoke Gold design service, it still provides our customers with a personalised design created by a trained designer. See our silver design options presentation for more information about how we achieve this. Our aim is to build on this success and keep raising the quality level of our Silver Designs by "trickling down" the exciting innovations and developments emerging from the work of our Gold designers. The first beneficiary of our trickle down work is a new design format we call 'Super Hero', an example of which is shown above. We're very pleased with this new design which incorporates enhanced responsiveness for mobile devices and a cleaner more modern and stylish look in general.To celebrate, the new Super Hero design is currently available with a 20% discount until February 28th 2017. If you would like to learn more and order this new design at the discounted rate just visit our Silver Design Service presentation, then click the Super Hero option where you'll find an order button.
Tip for our clients - Christmas Gift Vouchers
October 31st, 2016With Christmas around the corner many of our clients offering mind-body therapies such as reflexology or aromatherapy receive enquiries from people looking to give a treatment as a gift to friends and loved ones. If you'd like to sell some treatment gift vouchers, don't leave people wondering whether its an option or not. Make it absolutely clear, in fact why not make a feature of it for the next 6 weeks.To help present your gift voucher offering you may find our collection of therapist graphics handy. They are automatically available for clients to display on their website pages and they come in a range of seasonal colours and with subtle animation. Just edit any of your pages and go to the image selection drop-down where you'll find our therapist graphics collection below your personal images. The full range of graphics includes:
- Special offers
- Free initial consultation
- Gift vouchers
- Limited time discounts... and more
To maximise the effectiveness of your promotion, feature it in the sidebar of your website design so it shows on every page and make the voucher graphic click through to a dedicated page on your website which explains exactly what you offer. Perhaps show a picture of an example gift voucher and make it look good too! An attractively packaged gift voucher for one of your treatments will solve the "what to give" problem for a lot of people.
July 21st, 2016We're delighted to announce that we have just made our 5,000th WebHealer client live. As well as saying "thank you" to client number 5,000, Chris Mounsher of newaspectcounselling.com, we'd also like to say an even bigger "thank you" to all WebHealer clients who have used our service over the years - most of whom are still with us to this day!As this is such a major event for WebHealer we wanted to celebrate by giving away some free custom design work to our clients. All you need to do for a chance to win a free Silver Design is visit our WebHealer Twitter page @webhealer_net where you can retweet our 5,000 customer announcement and follow us if you don't already. As a few people are on holiday at the moment, we'll wait until the end of the month then pick 3 clients from those who Retweet/Follow and email the lucky three with details of how to get your free Silver Design. In the meantime why not visit our Silver Design Overview to see what you fancy!
WebHealer Research : Keep it fresh!
March 7th, 2016The screenshot above is from our SearchMax control panel which comes with all WebHealer websites. One item of advice we're always encouraging clients to follow is to make regular updates to their website to keep the content "fresh" - something Google values. It makes sense of course. There are billions of pages of old and invalid content throughout the web, so recently updated pages are more likely to contain useful information. We help by tracking when updates are made so clients know if an update is overdue. The other thing we do is recommend how often to make updates. Is a daily update worth it for example? We think not. How about bi-monthly? It makes a big difference to how much effort you'd spend on your website.
Is a daily update worth it?
How about bi-monthly?
Our advice isn't just guesswork. We carry out periodic analysis across thousands of websites cross-referencing the impact of making updates with Google position. This powerful information helps us provide guidelines to clients and is built into our search engine tools. Here's a result of analysis carried out on 6th March 2016.
|Client Group||Update Pattern||Google Position|
|A||No updates in 3 months||This is the reference group|
|B||Updated 1 month out of 3||2 places higher than group A|
|C||Updated 2 months out of 3||4 places higher than group A|
|D||Updated every month||5 places higher than Group A|
Based on this we're currently recommending making an update (of substance and quality) at least once every month or 2 months out of 3. Moving your website up 4 or 5 places on Google can make a huge difference, especially if it gets you onto that important page one. Also this is just one of our key recommendations for top placement on Google. You can read about others in our eBook available here