Whether you’re a psychologist or reflexologist, when you run your own practice, getting the word out about your business is easier said than done. Marketing yourself and your business is already difficult enough, but it only gets more complicated when you take it online. What methods work and which ones don’t? What should you be doing to get the extra edge over your competition?
To help level-up your marketing game, here are three things you can start doing today to help improve your practice’s online marketing.
Invest In Google Ads For Your Practice Website
If you’re not already investing in your practice by investing in Google Ads, you’re missing out. While it’s true that Google Ads can take some effort to get used to and use the most effectively, it’s a great use of your time and money. On average, businesses which use Google Ads see $2 revenue in return for every $1 they spend on ads.1
An essential part of mastering Google Ads is understanding your best keywords. “Keywords” are key words or phrases that identify the search phrases you want to be associated with your practice website. For example, if you are a couples therapist in Bristol, some good keywords to use for your Google Ads and practice website might be, “Bristol couples therapist” or “therapy for couples in Bristol.”
Post Content To Your Practice Website Frequently
While Search Engine Optimization (SEO) can be a tricky concept to master, there are some simple things you can do that can have a big impact on your Google search result ranking over time. Something that Google really likes to see on websites is fresh content. This means that the more you post new content of any kind to your practice website, the more favorably Google considers your site when putting together its search results ranking.
To improve your SEO in a big way, consider adding a blog or other space to your website where you can freely add your own original content. Here’s where you can really get creative! Consider all the types of written content that would be useful to your ideal client. For example, if you’re a child therapist, you could create an article explaining the difference between ADD and ADHD or a step-by-step guide for decreasing stress due to final exams.
Try posting one to three times a week to start, and try to post on a regular schedule. The more regularly and frequently that you post, the better your Google ranking will do!
Post On Social Media As Your Practice
If you’re not already posting on social media for your practice, you’re missing a golden – and free! – opportunity to market yourself to potential clients. Creating social media accounts for your business is not only a savvy way to bring your marketing into the 21st century, but if you’re familiar with social media already, it can also be quite easy to create your posts. Creating basic social media accounts for your business doesn’t cost you anything and they can all be linked back to your practice website to help drive web traffic there.
Social media is a great tool for attracting local clients since you can tag your content by location. Try posting general advice or encouragement that targets your dream client’s particular concerns to pull in even more potential clients.
Looking for some professional help in marketing your practice? Want a practice website that does more for you and your business? Then look no further than WebHealer. With personal, guided support we will help you build – and maintain – the best possible website for your practice.
1. “15 Stats That Prove Google Adwords Is A Great Investment For Your Business.” Main Street ROI, 8 Oct. 2020, www.mainstreetroi.com/15-stats-that-prove-google-adwords-is-a-great-investment-for-your-business/.