Google is a great way of securing the attention of potential clients but with millions of other websites out there, its no simple task getting to the top. What’s the secret? WebHealer have a proven, no nonsense proprietary system that we’ve been developing and refining for over 10 years. We call it SearchMax, and its tuned to the requirements of therapy websites and the needs of professional therapists. We test and monitor regularly and typically find that almost 90% of clients have a page one placement. See our SearchMax page for more information. Our websites also come with a wide range of options for linking in with Social Media and multiplying your exposure. Our built in Twitter feed is very popular for example. In addition we get involved in campaigns to help raise the profile of our customers such as World Reflexology Week and charitable events such as Feel Good Friday with Samaritans.
First impressions are always important, and as a therapist your website's first impression must be of integrity and professionalism. Good design achieves its objectives in communicating effectively with its audience. That is how we approach design rather than getting carried away with bells and whistles. See our design page for more about our design approach. Mobile friendliness is also important as you will quickly lose a visitor's confidence if your text is too small to read on a smartphone and your menu can't be found. In fact Google is now penalising sites in its listing that are not mobile friendly. Our websites use advanced ‘responsive’ coding so that they display generously wide on a laptop or wide screen monitor, but switch to a comfortably readable format for mobile devices. Your design also needs to be easy to navigate, professionally structured and visually appealing to visitors.
A lot of people land on websites, stay for a cursory glance, then return to Google and try elsewhere. If you can hold your visitor's hard gained attention so they stay and read more you are increasing "dwell time" and significantly increasing your chance of contact. It comes down to good communication and as well as our one-to-one advice we have prepared guides on subjects such as the use of images to reinforce your message, use of colour and advice on including a photograph of the therapist. The other powerful tool available to you is feedback on how well your clients are engaging with your content, which enables you to try different wording and approaches and then see if people engage more or less. Our visitor statistics reports (see the Nurture section below) includes a simple pie chart which tells you which pages are working best.
The point at which your website visitor is ready and willing to contact you is a crucial point in your relationship. If they can't find your contact details, or the email link doesn't work you're very likely to lose them. We provide a comprehensive range of methods to reach out to your visitor and facilitate this vital connection.
There are also ways of encouraging those who are a little undecided and persuading them to get in touch. If it is appropriate to your therapy area you may make special offers or provide free initial consultations. We have created a range of graphics you are welcome to use in these situations if it is appropriate for you.
For us its all about results, and our support team are here to help, starting with our initial advice about choosing a website address, layout and design and how to choose what phrases to target on Google. We also have analytical tools to help us diagnose problems if you aren't getting the visitors or enquiries you want.In addition we provide graphical reports you can use, such as the visitor statistics page shown above, which can answer questions like:
For more tips on getting the most out of your website see our new Therapist Idea Exchange