“How do I get my therapist website to rank better on Google search results?” We’ve all been there! Yet earning a better Google ranking isn’t a quick and simple task – it can take time and effort to earn your way there.
To help get you started, here are a 3 quick tips to help boost your practice website’s Google ranking.
1. Get other websites to link to your practice website
Have you heard of a “backlink” before? When a different website posts a hyperlink (a clickable link) to your practice website, that’s what’s known as a “backlink.” In other words, it’s when other people send their visitors directly to your practice website, and it’s a very powerful Search Engine Optimization (SEO) tool for a couple reasons.
For one, getting other websites to link to yours can send a lot of fresh Internet traffic your way. Especially if the other websites are thematically related to your practice specialty in some way, that traffic could contain brand new dream clients for your practice!
A second reason that backlinks are so helpful is that Google loves websites who have a lot of backlinks pointing towards them from other websites. When you have many backlinks, Google views you as more trustworthy and will therefore boost your ranking in search results.
2. Write your website content with keywords
When Google looks at the writing on your website, it does not consider all words equally. Important words and phrases – ones that help define the theme of your message and your website – are given more priority and help Google decide what your website is all about. These words or phrases are called “keywords.”
When you focus on using lots of keywords in your website content, Google starts to see you as a better authority on those topics and will place you higher in the Google rankings when people search for those keywords.
For example, if you are a therapist specializing in family and couples therapy, some keywords for your website could be using are: “family therapy,” “mindfulness therapy for families,” “therapy for couples,” “couples counseling,” etc.
3. Market your practice website on social media
In case you didn’t know, using social media to help market your practice website is a great tool for bettering your website’s Google ranking. Not only does it help expose your practice to tons of potential new clients, but it also allows you to start building your own network of backlinks back to your practice website.
You can create backlinks to your website in your social media profile information, as well as in your social media posts themselves. Social media marketing is also the perfect place to network with other similar practices. Try offering to trade referrals with a friendly practice by pointing your social media audience towards their website in exchange for a backlink to your own practice website.
But that’s not all! Boost your credibility with Google further by writing your social media content with lots of keywords. Bonus: using plenty of keywords in your posts will also increase your search ranking on social media and ultimately help point more eyeballs towards your practice website.
Looking to seriously boost the Google ranking of your practice website? Or maybe looking for someone to help you build one from scratch? Then look no further than WebHealer! With personal, guided support we will help you build – and maintain – the best possible website for your practice.