SEO is not a one-off exercise, but a constant process which can be likened to brand building in the traditional business world. Reputation is key and reputation must be constantly enhanced or it will erode, which is why we are continuously working on improvements to SearchMax, such as the major Google Panda Update.We have been developing and improving SearchMax for 10 years. It has four modules: Submission & Monitoring, On Page Optimisation, Off Page Optimisation and Research & Development. These are explained below.
What you really want to know of course is "does it work?" and our ongoing monitoring can answer that exactly. Our latest analysis shows that 87% of our customers have a valuable page one placement on Google. That is great for our customers yet when we look more closely at the data we find an even more reassuring statistic. You'll see below how we provide a control panel to help our customers keep their contents Google Friendly. Some customers take more care over this than others, and looking at those who do make moderate effort we now see that 95% have page one placements.
SearchMax is a solution that includes many components, most of which are behind the scenes. Some elements you will be exposed to such as the consultation process with our SearchMax consultant to agree which search phrases will be most effective for you. Our consultants have tools as well as experience and will guide you on this, but you may have specific areas of focus, such as art therapy for children, that you want to be found for. Top placement also requires that the content you write is Google friendly, so we have made a control panel which you can check periodically to keep an eye on this, as explained further down the page.Overall there are literally hundreds of elements to SearchMax including research & analysis to test the effectiveness of our latest techniques, as well as monitoring to spot trends and patterns. These are the main areas:
On Page Optimisation
Research & Development
Powerful tools that are too complex to use or understand tend not to get used, so throughout the years of developing SearchMax, a key priority has been to keep our approach straightforward for customers. We don't overload our customers with technobabble and advocate "black hat" tricks for cheating a higher Google place. We use plain English and keep the focus on results desired and results achieved.To aid this we have devised a 3 step process.
A key element of the process is ensuring that Google recognises your website as being relevant for a particular search phrase, and as simple as this sounds, it is easy to get tripped up. For example if you are a counsellor in Brighton and Hove, but you only mention Brighton and never Hove, then your website is not relevant for the search phrase "counsellor hove". In fact you really need a few mentions so as not to handicap your listings, so we created a set of SearchMax support tools to help with this and other problem areas.
A critical part of the SearchMax service is ongoing research and development. We spend hundreds of hours every year, checking how our clients are performing, testing and recalibrating our SearchMax tools, as well as monitoring the online announcements and discussions around Google's algorithm updates. For example, we know that Google prefers websites that are updated fairly often to keep them "fresh". But our clients are not professional webmasters, so how often is needed? As we are experts in therapy websites we are able to perform advanced statistical analyses to determine good practice in this area and advise our clients accordingly.Here are a few examples of Google placement which are typical of our clients (checked August 2016).
|Search phrase||Our client's website||Position|
|acupuncture east london||www.acupuncture-shiatsu.co.uk||1|