January 2017 UpdateWe see a lot of therapy websites in our line of work, not only the ones we create but those of clients who are transferring to us, often created by a friend, relative or inexperienced designer. For this supplement we felt that many therapists would benefit more from basic advice on their website content than from introducing yet more advanced techniques that can be a distraction from the fundamentals.First and foremost a therapist's website needs to communicate well, so in this update we show you how to:
August 2015 Second Edition ReleasedOur original guide was written in 2004 and despite the numerous updates and supplements since then, we felt that a completely fresh approach was needed. This new second edition is much more substantial, drawing upon the 11 years of experience accumulated by the WebHealer team since we wrote the first edition. This experience is built into our AIDAN™ approach, so it seemed natural to structure our eBook (at over 140 pages the term 'guide' now seems slightly inadequate) around AIDAN™.
November 2014 UpdateAlmost daily we read headlines along the lines of "Russian hackers amass over a billion internet passwords" as reported in the New York Times in August 2014. As a therapist running a small website for your practice, the risk of your website being hacked is not high, however there are certain precautions that should be taken and risks to be aware of.This supplement covers a range of issues such as privacy, copyright and advertising standards as well as spam and the potential for malicious internet attacks.
April 2014 Update2014 is the year that influential analyst Mary Meeker forecast that mobile internet access would overtake fixed line internet access. If you're wondering what that means for a therapy website and what you need to do about it, then the previous supplement to our guide is for you.This supplement covers 3 major changes to the landscape of the word wide web over recent times, and discusses how a website in 2014 needs to adapt to avoid being left behind.
2013 UpdateGoogle constantly updates the rules it uses to rank websites in its search listings. This was once an esoteric area of expertise, but with an increasing number of people running their own websites and trying to get high up in Google, some of the recent changes have caught more public awareness. In fact Google's latest update came as quite a shock to thousands of website owners, and unfortunately it tended to hurt smaller businesses rather than larger ones. Although its no joking matter, Google has dubbed these changes with some rather interesting and amusing names. The most recent which was applied in April of this year was named "Penguin" and an equally important one introduced last year was called "Panda"
With the web, just like traditional advertising, some therapists do very well and others are disappointed by results. Why is this? Read Using the Web to Attract More Clients to learn about six of the most powerful techniques available to help ensure that your website is a success. And some of the pitfalls. For example, did you know the importance of links in getting to the top of Google?
This guide has been written mainly for those with only basic internet experience, defined broadly as anyone with an email address. It also contains some sections that will offer tips and advice for those who may already have a “presence” online. Depending on where you are in your learning curve, here are some of the benefits you can expect.
The author of this guide, Phil Hulme, is a Fellow of the Institute of Direct Marketing, with over ten years experience as a business and marketing consultant in the corporate world. He has been quoted in The Economist and The Financial Times, and has spoken at numerous conferences about marketing and the internet. In 2002 he launched WebHealer, a small business which helps professional therapists get online with their own website at low cost. Included in the service is free advice and coaching on achieving success online.Since its launch, WebHealer has created websites for over 5,000 therapists, and frequently assists clients in matters such as search engines, online payment and marketing techniques. Using the Web to Attract More Clients draws upon the accumulated learning gained through working with WebHealer and corporate clients.